Inside the head of a designer

GSA meets Auburn
April 14, 2009, 4:27 pm
Filed under: Uncategorized



Today I had the great pleasure of conducting a workshop introducing service design to a group of industrial design students from Auburn University.

I think it went well today, it was mostly about getting the students to understand and think about services they use, how we can break them down and then generate useful insights leading to quick concept developments. We brainstormed services which we did and didn’t like and in groups chose certain service experiences, ending up with McDonalds, Gas Stations, Tiger Mail (the students email at uni), a cable company and Walmart. We mapped out user journeys formed around a specific task and looked for problems. We then quickly generated insights to build concepts from and I think they did really well.

The second half of the day we talked about techniques, especially how to be observant and what to look out for. We then developed a persona per group and then left to experience the city with the task of obtaining information on how to get to a specific location and then the transport journey itself.

I’m looking forward to see the results tomorrow.

You can view my photos of the day on Flickr.

For students checking this out tonight check out, the site I mentioned which has a useful list of techniques we discussed and five fundamentals to service design.

here is that co-design video by thinkpublic I mentioned;


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[…] also finished a big workshop which you can read about here (part I) and here (part II) on my main blog.  I had a group of students over from Auburn, I was teaching […]

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