Inside the head of a designer


Trends for 2009
January 4, 2009, 8:05 pm
Filed under: Uncategorized

I really really like this website, and the titles they give to their trends, this gives you half a dozen trends for 2009, the full report is available to purchase for a substantial amount of dollars!  A year ago we actually conducted a project with Stuart Bailey at the Glasgow School of Art at the beggining of the second term.  We designed around two of the trends, either Eco-Iconic or Snack Culture.  Looking back on 2008 I can see a few of the trends were pretty correct on what was to happen in the world of consumerism and human behaviour…hopefully some of these below are food for thought. 
 Pay particular attention to the Feedback 3.0, brands are now desperately seeking feedback and ideas from their customers to ‘improve’ the customers choice/experience, basically to stop themselves from going bankrupt in the wake of poor product sales and economic decline , but because they have not been listening and had these so called ‘open converstaions’ their potential customers have become quite indifferent and switched off.  It’s a shame, brands and companies are finally listening properly, but not for the right reasons.

Reminds me of an interesting book of the 90s on brands: Naomi Klein’s No Logo, it is a very easy read and delves slightly into the idea of (well the part I have been concentrating my dissertation around) as authentic experiences

 

“Culture, in other words, would add value to their brands.”

 

 

“…like Lush cosmetics and Old Navy clothing began playing with the idea of old-style commodities as a source of retro marketing imagery. The Lush chain serves up its face masks and moisturizers out of refrigerated stainless-steel bowls, spooned into plastic containers with grocery-store labels. When you are a pure, concept-driven brand, the aesthetics of raw product can prove as “authentic” as loft living.”
 
 

 

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